ADATA//XPG
ADATA//XPG was my first step into my marketing and social media management career. ADATA is a computer hardware and electronic lifestyle company. XPG was it's e-sports gaming brand. Products ranged from USB's to SSD's, PC chassis, DRAM and gaming peripherals.
While I was with the company, I had various responsibilities including the following:
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Managing Facebook and Instagram accounts for ADATA & XPG
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Creating photographic and digital assets for content purposes and marketing materials
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creating original copywrite for social media content
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Managing monthly budgets for social media boosts
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Attending community & industry events [Quakecon, PAX EAST, PAX WEST]
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Streamed 2-3 times a week on XPG's Twitch channel
Notable achievements while I was with ADATA//XPG include:
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Growing and creating the XPG_NA IG account
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0 to 2k followers since I left
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Growing and creating the XPG_NA Twitch account
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0 to 2.5k followers since I left
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created all graphics & production assets for the stream
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Photograph, editing and copy done by me for adata_na IG account. Purpose was to drive traffic to our mechanical keyboard and facilitate brand + product exposure.
Digital Graphic and copy done by me for adata_na IG account. Purpose is to highlight monthly giveaway we would host on our account to boost follower count.
Photograph, editing and copy done by me for adata_na IG account. Purpose was to drive traffic to our SSD and facilitate brand + product exposure.
Below is the Twitch channel and assets I created from scratch for XPG_NA
